The SMCU App for iPhone.
Service Members Credit Union
Role: UX Designer
Tools: Adobe XD, Adobe Photoshop
Project Type: Landing Page Design | Financial Services | Military-Focused Audience
Tools: Adobe XD, Adobe Photoshop
Project Type: Landing Page Design | Financial Services | Military-Focused Audience
As the UX Designer for Service Members Credit Union, I was responsible for designing a high-converting landing page that clearly communicated the value and trustworthiness of a financial institution serving U.S. armed forces personnel, veterans, and their families. The goal was to modernize the brand’s digital presence while honoring the integrity and security that military members expect from their financial providers.
Working closely with stakeholders, I crafted user flows and wireframes in Adobe XD to ensure seamless navigation, intuitive structure, and mobile responsiveness. The visual design, created in both XD and Photoshop, balanced professionalism with warmth, incorporating patriotic color themes, strong typography, and imagery that reflects the military community. The landing page highlights key services such as checking and savings accounts, investment opportunities, auto and home loans, and financial tools tailored to active-duty and veteran members. My focus was on clarity, accessibility, and trust-building, essential for a user base that values discipline, precision, and stability.
The desktop website for SMCU.
